What is the most likely reason why this is happening?

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asked Oct 22, 2016 in Google AdWords Fundamentals by admin (21,060 points)
Blynn is reviewing her Google AdWords account and notices that her ad has received a considerable amount of clicks. Upon further review, Blynn realizes that on some days the amount of clicks were considerably more than what her daily budget has allowed. What is the most likely reason why this is happening?

A. Google may deliver more clicks than what Blynn's budget called for to make up for other days within the same billing period in which the daily budgetwas not reached.
B. Blynn is using cost-per-million (CPM) bidding, not cost per click bidding.
C. Google will adjust the daily budget as needed based on the quality score of the ad.
D. Blynn hasn't set, but hasn't approved, her daily budget for ads.

1 Answer

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answered Oct 22, 2016 by admin (21,060 points)
Answer: A

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