Martha has launched a new business that sells used computer books online. She wants to use Google AdWords to help brand her company and introduce her company to new users. Which one of the following Google AdWords approaches would be best for Martha?
A. Use a cost-per-impression campaign.
B. Target the right region and language of her business.
C. Use keyword insertion to make her ad more relevant to a diverse audience.
D. Create keywords for unadvertised parts of her Website.